It’s Friday… so what?

Friday is a doorway to refuge, for most. You’ve made it through another work week, and now you have 2 days to decompress and mentally prepare yourself for another work week. Sound like fun?

You may not relate. But for some, this becomes a vicious cycle. I think it’s time we take our lives back – back to a time when things were simple. A time when we actually had time to do the things that made us happy.

I know. I sound crazy.

Here’s the situation. As far as we know, we get one life. And in the interest of avoiding an existential tangent, as we come full circle, let’s suffice to say this will tie into your business.

So, how do we go about “taking our lives back?” My hyperbole is meant to shed some on the importance of self-care.  In my experience, it can be difficult to prevent my personal life from affecting my professional life. That’s not to say we, as professionals, cannot keep our emotions in check. My point is simply this – if we take care of ourselves, when presented with challenges, it becomes easier to deal and keeping it moving.

Time-blocking is all the rage right now. I say this facetiously to articulate that this is not a new concept. But it’s important, so I guess it’s trending. What I’d like for you to think about is this – if you are time-blocking, are you specifically blocking personal time?  And by specific, I can tell you what I don’t mean. We’re not marking our calendars with “FUN” or “PERSONAL TIME.” We’re actually blocking off specific times for specific events.

12:00pm – 1:00pm    Meet wifey for lunch (or whatever the kids these day say)

1:00pm – 4:00pm    LEAD GENERATION

4:30pm – 7:00pm    Tommy’s baseball game

9:00pm – 10:00pm    Meditation (also known as Listening to music)

This may seem futile, but I assure you, it can make a difference. Accountability is key. And if it’s not on the calendar… IT DOESN’T EXIST. I think that’s a saying. By blocking personal time, we enable ourselves to flow more seamlessly between personal and professional, work and home, clients and family.

Suddenly, Monday doesn’t seem so daunting. Fridays still, and always will feel like Fridays. But now, we can appreciate the weekend as a means to run toward our personal time as opposed to away from work. Perhaps this causes semantic confusion, but there is a difference. You just have to feel it for yourself.

So, let’s take back our lives! Let’s take care of ourselves!

If you run your own business, the responsibility is never-ending. However, a good manager knows to how to prioritize and delegate accordingly. When coupled with effective time-blocking, this skill becomes invaluable.

Take a step back, and assess your situation. If this truly is the only life you’ll have the privilege of living, how are you spending your time?

Until next time…

Joe Orminski, Lead Strategist | J.O. Marketing Solutions | 831.309.4120 

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Personal vs. Personable: Building A Brand That Suits You

Making connections. What that looks like today is significantly different since the advent of Social Media. Today, you can build a network without leaving your house. But what fun is that? More fun for some than others. But through whichever lens you choose to view it, the impact of Social channels is undeniable.

A brand creates a lasting impression on consumers. And in today’s day and age, you can make an impression through impressions. Of course, I’m referring to impressions as it relates to online marketing. An impression occurs when an ad is fetched, meaning it’s countable. So then the question becomes: what impression are you making online?

You are a representative of your business all the time. Keep this in mind when transmitting information on social channels. It’s also important to distinguish personal and business matters in this regard. Having dedicated business accounts or pages, separate from your personal social media accounts, is a good place to start. Naturally, you are attached to your business, but your personal account doesn’t have to be. I’m not saying to refrain from posting about your business on your personal page, but do so in a tasteful manner.

Personal accounts are for personal manners – family, friends, news, trends, hobbies and interests. Business accounts are for just that – an arena in which you can showcase some salesmanship with full disclosure. Hence, my witty title: Personal vs. Personable. Personal accounts is the personal element. Your individuality. And business accounts are more personable. Your brand.

On Facebook, you can create a “Business Page,” devoted solely to your business and your brand. On channels like Twitter and Instagram you can create business accounts, displaying a username indicating your business or showcasing your brand.

Once you’ve established your online presence with your business accounts, it’s a matter of direction. What is your goal? Are looking to drive more traffic to your website? Generate leads? Create brand awareness and promote your business? Now it’s time to discuss ad campaigns… in my next installment.

Until then…

Joe Orminski, Owner | Lead Strategist | J.O. Marketing Solutions | 831.309.4120 

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How many times a day do you check your social channels? Think about it. And then ask yourself why? We like to know things. Social media inherently fulfills this want and need. So, for most, myself included, it’s become a reflex. I sit down with my coffee. I’m on Facebook. I’m waiting for the bus. I’m on Instagram. Break at work. Twitter. Lunch. Pinterest – or any such derivative. I want information. Sports. News. Family. Friends. Trends. I want it all. And even if there are more reliable or specific avenues through which I can find this information, I know my social channels are a portal to these sources. That’s where I start.

So, that begs the question – when you’re casually coasting through your newsfeed, what grabs your attention? What makes you do the “scroll-back,” so to speak? Captivating imagery. VISUAL CONTENT. Whether it’s an interesting photo, slideshow, or video, visual content draws people in. It’s great to have bold headlines and brilliant copy, but your visual content is what creates your opportunity.

Take me at my word, or test the theory yourself. Open Facebook with the sole intention of seeing what’s going on that day, begin scrolling, and see what makes you stop and read on.

To appeal to one’s senses digitally, your options are limited. They can’t taste your content. They can’t touch your content. They can’t smell your content. So, that leaves us with sight and hearing. When you eliminate certain senses, is it true the others are heightened? Perhaps. I’m not a doctor. But I do know what grabs my attention and appeals to my senses of sight and hearing. And that’s interesting visuals.

If I see an image that interests me, I’m definitely more likely to explore the content accompanying that image. Aren’t you? And videos are great – especially if you know how to embed them on your social channels to play automatically as a user is scrolling past. This is “scroll-back” territory – an impulse that says, “what was that?” Whatever you can do to make your content as accessible as possible, do it.

We’re curious by nature. Pique that curiosity, and stimulate your audience. They want information, and everybody is trying to give it to them. So, what are you going to do to separate yourself?

Until next time…

Joe Orminski, Owner | Lead Strategist | J.O. Marketing Solutions | 831.309.4120 

Follow us on facebook, twitter, instagram, pinterest and more…

@jorminski on Snapchat