THE EVOLUTION OF LEAD GENERATION

LEAD GENERATION IS EVOLVING. HOW ARE YOU ADAPTING?

If you’re in the Sales industry in any capacity, you understand Lead Generation is the most important producing activity. Blocking time each and every day to generate leads is critical to ensure your pipeline is consistently growing. How you spend this time is a matter of proper research and analysis. It’s great to throw several lines in the water, but it’s essential to measure which of these lines are biting most frequently, and which provide the best rate of conversion.

Aside from nurturing your database and managing your referral network, let’s focus on digital channels that can serve as automated lead generation tools that you can develop to build your online presence and gather information from prospective clients.

Website

Your website is where the magic happens. This is the place where your audience needs to convert. Whether it is encouraging prospective buyers to sign up for your newsletter or fill out a form for a demo, the key is to optimize your website for converting browsers into actual leads.  Pay attention to forms, Calls-to-Action (CTA), layout, design, and content.

Blog

Your blog is a fantastic place to create trust with your buyers. Readers can stumble upon your blog from all over the web, so you want to make sure it is search-engine optimized. Remember that someone reading the blog may not want to immediately sign up for more information, so highlight the Calls-to-Action that ask your reader to subscribe to the blog or to follow you on social channels. A well laid out blog will keep your readers interested, coming back for more, and hopefully curious enough to start looking at the rest of your site. Keep your readership up and position your blog as a gateway to conversion.

Social Media

The increasing popularity of social channels has directly attributed to information abundance. Through social networks, buyers have been able to research and learn about products and services through influencers and peers.  Additionally, a profound shift has taken place within social media channels. Although social media is still important for branding and generating buzz, lead generation is becoming more and more important. By tapping into all the social media channels, from Facebook and Twitter to LinkedIn and Google+, you can be where your customers are and create that trust.

Interested in learning how you can optimize your online presence to engage new audiences and establish yourself as an industry expert? For more information, visit http://www.jomarketingsolutions.com. Leave us your contact information to set up a brief introductory consultation, so we can effectively evaluate your products and/or services and develop an intelligent approach to targeting your ideal audience.

Until next time…

Joe Orminski, Owner | Lead Strategist | J.O. Marketing Solutions

Joe@jomarketingsolutions.com | 831.309.4120

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